Market Opportunity For Pet Food Companies: Eco-Conscious Pet Owners

Global concern for the environment is poised to extend into the $75 billion pet food industry, according to Euromonitor. Half of middle class families own a dog, cat or other pet, but only 40 percent of pet owners buy “green” pet foods. Pet food manufacturers can take advantage of a major marketing opportunity by reminding eco-conscious pet owners that environmental concerns reach into the pet food aisle. Pet owners who perceive their pets to be part of the family are 60 percent more likely to buy “green” pet food. The researcher says ads that show pets as valued family members who deserve healthy “green” food will attract eco-conscious pet owners.