We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Market Opportunity For Pet Food Companies: Eco-Conscious Pet Owners

September 24, 2013: 12:00 AM EST
Global concern for the environment is poised to extend into the $75 billion pet food industry, according to Euromonitor. Half of middle class families own a dog, cat or other pet, but only 40 percent of pet owners buy “green” pet foods. Pet food manufacturers can take advantage of a major marketing opportunity by reminding eco-conscious pet owners that environmental concerns reach into the pet food aisle. Pet owners who perceive their pets to be part of the family are 60 percent more likely to buy “green” pet food. The researcher says ads that show pets as valued family members who deserve healthy “green” food will attract eco-conscious pet owners.
Eileen Bevis, "Survey Results: Pet Food Consumers Buying Into Green Trend", Euromonitor International, September 24, 2013, © Euromonitor International
Market News
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.