McDonald’s Joins Environmental Group In Promoting Sustainable Coffee Farming

McDonald’s has enlisted the help of Conservation International in reaching a goal of serving only sustainable coffee by 2020. The goal is a nod to the growing interest among consumers in knowing where their food comes from. But there’s a practical consideration as well: to make sure it has a sufficient supply of high-quality coffee for the long run. Helping coffee farmers furthers that goal. Conservation International’s mission is to transform the coffee industry, which has been under stress because of climate change and fungal disease. Sustainability is a key part of that mission.