Membership Model Of Grocery Delivery Could Be A Game-Changer For Industry

A report from BI Intelligence says that the trick to succeeding as an online grocery delivery service is to make it membership-based. The membership strategy, based on Costco’s model, is being applied successfully by several companies, not the least of which is Amazon, and could prove a disruptive force in the $600 billion retail grocery industry. The main benefits of the membership model include (for the business): repeat customers and lower per-order delivery fees; and (for the consumer):  guaranteed fresh food from the local supermarket and less time spent in-store. The report looks at the grocery delivery services of Amazon, Instacart, Shipt and Thrive Market.