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Metal Packaging Boosts Sustainability Credentials Of Snack Brands

December 3, 2020: 12:00 AM EST
According to Laetitia Durafour of Crown Food Europe, snacks packed with sodium and fats will always be popular. But consumers are increasingly demanding healthier options, and they also want the containers to be 100 percent recyclable. Metal packaging is one solution. Once the contents of a metal package have been consumed, the metal can be recycled infinitely without loss of physical properties. Many packaging materials, once recycled, can only be used for a lesser quality product, but a metal recycled today could be back on the retail shelf in the same form. A recent study found that nearly eight in 10 respondents said sustainability is important for them when making a purchasing decision. Ultimately, says Durafour, healthy snacks and metal packaging are a symbiotic match, allowing consumers to consciously choose snacks that will boost their personal health, while also focusing on the health of the planet.
Gill Hyslop, "The case for metal and the time to get healthy (snacks)", BakeryAndSnacks.com, December 03, 2020, © William Reed Business Media Ltd
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