Mexican Organic Farmer Proves His Organic Produce Is Profitable At Conventional Prices

Reshoot Production Company has reached a preliminary agreement with successful organic Mexican grower Juan Jose Urias to acquire 58 percent interest in his 425-acre organic farm for about $1 million. Urias has grown USDA-certified organic tomatoes, peppers and cucumbers for three years on more than 10 acres, and can prove his USDA-certified organic produce can be sold profitably for the same price as conventional produce. It is generally accepted that organic farming methods are more expensive than conventional methods, making organic produce costlier, and less desirable, in grocery stores. Though Urias has been selling for the full organic price, Reshoot says the produce could be sold profitably for the same price as non-organic produce. After a definitive agreement, Urias will help Reshoot develop organic farms that duplicate his success.