Millennials Will Drive Consumption Trends In 2016, Webinar Reveals

Millennial consumers are expected to have significant influence on consumption trends in 2016, according to the “Top 10 Global Consumer Trends for 2016” webinar. Consumers are likely to continue using social media to rant against greenwashing, or brands’ insincere displays of caring for the environment. Also, demand for recycled and pre-owned products is forecast to gain strength. For millennials, owning an automobile is no longer an “icon of freedom” but more of a “strain on their finances and the environment.”