Morton Salt Attacks Food Waste With Consumer Education Campaign

Morton Salt has launched a campaign to educate consumers about food waste and “create opportunities for broad-scale change.” The “Erase Food Waste” campaign includes a video directed by Oscar-nominated director Bryan Buckley that will be shown on digital and social platforms during the holiday season. The integrated campaign also includes out-of-home advertising, chef and influencer partnerships, and educational tools. At the heart of the campaign is the "Questions" video series, which sheds light on the food waste epidemic through biting social commentary. The idea is to challenge viewers to question the behaviors that lead to food waste at home, dining out or when shopping. The videos feature tongue-in-cheek scenarios that pivot to a powerful ending. [Image Credit: © Morton Salt ]