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Most Americans Think Their Everyday Actions Have Positive Impact On Environment, P&G Study Shows

April 16, 2013: 12:00 AM EST
In the United States, 84 percent of adults say that "simple, everyday actions" make them feel like they are helping the environment and 75 percent say such actions make them feel better about themselves, according to "The Everyday Effect Study" conducted by Procter & Gamble. Aimed at inspiring Americans to perform such acts, P&G is launching the video "Everyday Earth Day." P&G aims to show people how their daily activities can have a positive impact on the environment. The video also highlights how Procter & Gamble is reducing and recycling waste.
"Are You Part of the 84%? Video Inspired by P&G Study Reveals Power of Everyday Acts for the Environment", Procter & Gamble, April 16, 2013, © Procter & Gamble
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