Muslim Consumers Buy Halal-Certified Cosmetics And Personal Care Products

Sales of Halal-certified cosmetics and personal care products reached more than US$5 billion, according to estimates, with Asia and Muslim countries having the highest adoption rates. Multinational manufacturers, including Colgate-Palmolive and Avon, have launched Halal-certified products, while chemical manufacturers, such as BASF and CP Kelco, are seeking certification of their ingredients for these markets. The increase in Halal label's popularity began when Malaysia introduced in June 2010 the Halal cosmetics standard based on the strict rules of Sharia law. Currently, 57 certification organizations are authorized to certify products based on the Halal cosmetics standard.