Natural And Organic Cosmetics And Personal Care Market Grows Slower In 2012

Annual growth rate for the global natural and organic cosmetics and toiletries market slowed to 7–9 percent in 2012, according to Organic Monitor. In 2011, the global market was valued at $9.1 billion and today still attracts manufacturers. Europe and North America, which is dominated by natural cosmetics, are the two largest markets. Decline in demand in Europe is the main cause for the global market's slowdown. Asia's market is growing at double-digit levels, while the North American market is recovering from the adverse effects of the 2007–2009 financial crisis. Investment in new products has continued, with 6,999 all natural and organic beauty and personal care product launches recorded in 2012, according to Mintel.