Natural Foods Maker Launches Campaign To Encourage Kids To Plant Veggies

Natural and organic foods maker Annie's has launched a national campaign to encourage schoolchildren to "dig" or learn about new vegetables this fall and to plant vegetables next spring. The goal of the campaign is to involve parents and teachers in recruiting a million children to plant new vegetables over the next year. The company is working with the National Farm to School Network, a group that links 10,000 American schools with local farms to bring healthy food into cafeterias, and to push nutrition education in classrooms and hands-on learning through school gardens. “Annie's created Root 4 Kids to inspire kids to eat more real food, while providing parents and teachers with resources to help spark conversations about why real food matters," the company says.