Natural/Organic Is Increasingly Attractive To Hispanic Grocery Shoppers

The organic and clean label foods and beverages movement is permeating nearly every segment of the American consumer population, and especially Hispanics, whose buying power has reached $1 trillion annually. A new Packaged Facts report finds that more than half of Hispanic shoppers routinely buy natural/organic groceries, and 60 percent say they are buying more natural/organic foods than ever. Forty percent of Hispanic adults say a store's organic vegetable and fruit selection is an especially important factor when choosing where to shop for groceries, while 33 percent say the store's selection of organic packaged foods and beverages is important. In each of these cases, Hispanics are 15 percent or more above the average for all adults.  [Image Credit: © Sustainable Brands ]