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Nestlé-General Mills Joint Venture Opens R&D Headquarters In Switzerland

February 1, 2011: 11:56 AM EST

Cereal Partners Worldwide (CPW), the 20-year joint venture between Nestlé and General Mills, opened a new R&D center in Orbe, Switzerland. It will leverage Nestlé's R&D track record, General Mills's technical capabilities and both companies' food processing know-how to develop nutritional breakfast options for markets outside the US and Canada. CPW is currently the world's second-largest breakfast cereal manufacturer and employs 4,000 people, with around 80 in the new facility. CPW has reformulated its cereals, adding whole grain and fiber, and reducing salt and sugar content. Both are members of the International Food and Beverage Alliance, which promotes balanced diets and healthy lifestyles.

Nestle, "CPW opens new Innovation Centre in Switzerland", Nestle press release, February 01, 2011, © Nestle
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