We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé Strengthens Adherence To WHO Standards For Marketing Infant Formula

August 27, 2020: 12:00 AM EST
Following 107 reports of Nestlé noncompliance with WHO’s code on responsible marketing of breast milk substitutes (BMS, or infant formula), the company announced it is increasing its transparency on BMS marketing, has corrected noncompliance areas, and is now in compliance. The company said that to reduce non-compliance, it will continue to train employees and third-party workers on the importance of implementing BMS marketing policies. The company also calls for collective action, clear legislation, and enforcement by authorities in the different countries in which it operates. Sixty-one percent of non-compliance in BMS marketing is traceable to a third-party in a direct contractual relationship, but 39 percent of instances are linked directly to Nestlé. [Image Credit: © Nestlé]
Katherine Durrell, "Nestlé focalizes transparency around breast milk substitute marketing", Nutrition Insight, August 27, 2020, © CNS Media BV
Marketing & Advertising
Regulation & Government
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.