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New Bottling Plant Signals Increased Long-Term Investment By Coca-Cola

June 4, 2013: 12:00 AM EST
Coca-Cola has opened its first bottling plant in Myanmar in 60 years, signaling a long-term investment commitment in the country. The move comes after Myanmar lifted sanctions and enacted a Foreign Investment Law, opening the country to economic involvement by multinational companies. Coca-Cola said it expects to invest $200 million in the country over five years, increasing production capacity, enhancing sales and distribution, and improving marketing and people capacities. The new bottling plant will churn out Coca-Cola and Sprite in 425ml plastic bottles with scripted Myanmar labels. The company aims to reach more than 100,000 outlets across the country in the next six months.
"Coca-Cola Starts Local Production in Myanmar", The Coca-Cola Company , June 04, 2013, © The Coca-Cola Company
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