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New Coke Ads Deliver Recycling Message Through Animation

July 29, 2017: 12:00 AM EST
A new Coca-Cola stop-motion ad showing in the U.K. uses more than 1,500 recycled Coke, Fanta, Sprite, Smartwater and Honest Tea bottles and cans to get across the notion that the packaging is not only recyclable, it is recyclable over and over. The pun-packed ads, created by Ogilvey & Mather Berlin, tell of a romance between a Coke Zero Sugar bottle and a Fanta bottle who are separated, but continuously re-united, via recycling. The ads, to be shown in movie theaters and on social media platforms throughout the summer, are expected to reach 35 million Britons by the end of the year.
Simon Gwynn, "Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling", Campaign Live UK, July 29, 2017, © Haymarket Media Group Ltd.
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