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New Food Dyes Are Natural, But Tricky To Use

November 4, 2016: 12:00 AM EST
Even after decades of FDA endorsement of artificial food dyes as safe, consumers in recent years have grown increasingly skeptical. Food companies have been listening. Many – including big firms like General Mills, Taco Bell, Kraft Heinz, and Mars – have begun using substitute dyes that are more natural, derived from fruits, vegetables, and spices. The FDA recently approved a request from Mars to use spirulina (blue-green algae) to create blue tones. Food technologists, however, are wrestling with the fact that natural colorings – from turmeric, beets, paprika, annatto seeds (from the achiote tree), etc. – are very heat- and acidity-sensitive, more expensive, and have to be used in larger quantities.
Maia Welbel, "Food Corporations Phase Out Artificial Colors", The Student Life, November 04, 2016, © The Student Life
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