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Next Major Food Trend Could Be “Allergen-Free”

July 24, 2018: 12:00 AM EST
Companies that sell foods that claim to not only be gluten-free but free of other ingredients that trigger allergic reactions expect solid growth over the coming years. Chicago’s Enjoy Life Foods, for example, saw an opportunity when the U.S. FDA designated eight common food allergens, including peanuts and gluten. The company has seen double-digit growth every year since 2011. No one is really tracking the allergen-free market yet, so there are no reliable measures of it. But the rate of anaphylactic reactions to food increased 377 percent between 2007 and 2016. Another company, Safe + Fair, says its chocolate chip cookie is free of nuts, but does contain wheat, egg and soy. The company, which recently completed a $10 million Series C funding round, is developing a line of nut-free cookies and crackers called Skeeter Snacks. [Image Credit: © Aney | Wikimedia Commons]
"Allergy-Free: The Next Gluten-Free?", NACS, July 24, 2018, © NACS
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