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OGX Partners With Avery Dennison, WS Packaging To Create Thinner Product Labels

July 15, 2015: 12:00 AM EST
Haircare brand OGX partnered with labeling company Avery Dennison and WS Packaging Group to create thinner product labels. OGX's decision to enter into the partnership came after parent company Vogue International had considered the potential benefits of the proposed label changes. Vogue used a life-cycle-based environmental performance evaluation tool developed by Avery Dennison to study the potential results of using thinner labels.
Deanna Utroske, "Reducing waste with slimmer labels for personal care", Cosmetics Design, July 15, 2015, © William Reed Business Media SAS
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