OGX Partners With Avery Dennison, WS Packaging To Create Thinner Product Labels

Haircare brand OGX partnered with labeling company Avery Dennison and WS Packaging Group to create thinner product labels. OGX's decision to enter into the partnership came after parent company Vogue International had considered the potential benefits of the proposed label changes. Vogue used a life-cycle-based environmental performance evaluation tool developed by Avery Dennison to study the potential results of using thinner labels.