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Online Retailer In U.K. Sells Wonky Beef Cuts To Reduce Waste

August 31, 2018: 12:00 AM EST
Selling misshapen or “wonky” fruits and vegetables at a discount is a well-established practice, but now healthy eating firm has launched a discounted wonky steaks program, selling odd shapes and sizes of two beef cuts from just $1.30 each to reduce food waste. The British company is selling the imperfect steaks in packs of 10, 20, or 30 that weigh from 3.5 ounces to 6.5 ounces each. A $39 pack of 30 works out to be $1.30 each for rump steaks; a $44 sirloin pack is $1.56 per steak. The company says the meat is free-range and grass-fed and the same quality served in restaurants. Eateries reject the cuts as too big or too small and usually end up grinding them into mincemeat.[Image Credit: © MuscleFood Ltd]
Imogen Blake, "Healthy eating brand launches the U.K.'s first 'wonky' rump and sirloin steaks that are too imperfect for restaurants from just £1 Each", MailOnline, August 31, 2018, © Associated Newspapers Ltd
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