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Organic “Bioneers” Respond to Market Downturn

May 29, 2009: 12:50 PM EST
The global recession is hitting organic products as consumers cope with reduced spending power and the level of industry investment declines. This year could be the first in more than a decade where growth is in single-digits only. The UK market appears to be one of the hardest hit, recording 2 percent growth in 2008. Consumers are also demanding more from organic products, including ethical sourcing, traceability, the carbon footprint, sustainability and corporate social responsibility. “Bioneers” (organic food pioneers) are responding in numerous ways in a trend now tagged as “Organic Plus”. Strategies being employed include ethical and fairtrade sourcing, investing in the poorest (and often war-ravaged) parts of the world, offsetting carbon emissions, ensuring that products can be traced to the grower, more emphasis on sustainability, and more wide-ranging certification.
"Global Organic Market: Time for Organic Plus Strategies...", Organic Monitor, May 29, 2009, © Organic Monitor
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