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Organic Food Prices Still A Hindrance To Grocery Shoppers – Poll

September 13, 2011: 07:06 PM EST
An online survey of 2,112 adults conducted in August for Whole Foods Market found that food prices have had a major impact on their food buying patterns. Eighty-two percent said current food prices have affected their grocery shopping, and more than 75 percent said they have changed their cooking and eating habits due to the economy. Large majorities saying they would buy natural or organic foods if they could afford it. Seventy-one percent said they would buy natural/organic foods over conventional foods if the prices were the same. And 70 percent said they would buy organic if prices fit their budgets. Twenty-four percent said natural/organic foods would account for only a quarter of their total household food purchases in 2011.
"Customers still place value on value", Press release, Whole Foods Market, September 13, 2011, © Whole Foods Market
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