Organic Foods Grow Popular Among Middle Class Consumers In Indian City Of Coimbatore

Organic foods have become popular in the Tamil Nadu city of Coimbatore, driven by the rising health-consciousness among the city's middle-class consumers. Farmers are adopting organic methods of raising food crops, as consumers show willingness to pay higher prices for pesticide- and chemical-free farm products. Exclusively organic retail stores, such as Sreevatsa Organic Farm and Organic Super Market, have opened in popular locations in the city.