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Packaging Firms Struggle With Misconception About Recyclability Of Plant-Based Cartons

October 4, 2019: 12:00 AM EST
Packaging suppliers are aware that an increasing number of beverage brands acknowledge the environmental benefits of carton packaging and are switching from other packaging materials. Evergreen Packaging (Memphis, Tenn.), a supplier to New Barn Organics (Healdsburg, Calif.), announced earlier this year that New Barn is transitioning its almond milk line from plastic packaging to Evergreen’s PlantCarton paper packaging. According to New Barn, customers told the company that a transition to plant-based packaging versus petroleum-based packaging is right for the brand. Evergreen’s PlantCarton packages are made with at least 70 percent renewable material; paper made from trees where responsible forestry practices are used, the company says. PlantCarton packaging is also recyclable. But a big problem remains for carton packaging companies: the misconception among many consumers that cartons are not recyclable, despite the fact that carton recycling has grown 240 percent since 2009.[Image Credit: © janjf93 from Pixabay]
Jessica Jacobsen, "Cartons hit on sustainability, convenience trends", Beverage Industry, October 04, 2019, © BNP Media
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