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Paperboard Alternative To Plastic Cosmetics Tubes Coming To Market

October 8, 2019: 12:00 AM EST
Stora Enso, a Finland-based company, has developed a packaging solution that could replace plastic tubes for cosmetics with a paperboard alternative. The material is a coated, grease-resistant paperboard that can reduce plastic use in tube bodies by 70%, and it’s working on a bio-composite replacement for plastic caps and tube shoulders. Henna Paakkonen-Alvim, vice president of innovation for the company’s Consumer Board division has called the technology a “super, super exciting new alternative” and the company is hoping to collaborate with cosmetics and personal care brands, as well as companies producing tubes for these categories.


Separately, L'Oréal has developed a tube for cosmetics in which plastic is mostly replaced by “a bio-based and certified paper-like material”. The company and its partner, Albéa will assess the solution for environmental impact using Life Cycle Analysis. A launch is planned in the back half of next year. L'Oréal says the collaboration is part of its pledge to improve the environmental or social impact of its entire packaging portfolio by the end of 2020. [Image Credit: © L’Oréal]
"Paperboard ‘super exciting’ alternative in plastic-dominated cosmetic space: Developer", L’Oréal , October 08, 2019, © L’Oréal
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