Peapod Fine-Tunes Customers’ Online Search Options

Online grocer Peapod’s smart shopping technology now has more search filters so shoppers can further refine selections based on personal dietary tastes and preferences.. In addition to common search filters like brand preference, price and sale specials, the company now offers 16 nutrition options, including non-GMO, sugar free, vegan, and vegetarian. The new filters were selected based on consumer food and nutritional trend data. For example, 42 percent of consumers read nutrition labels before purchasing, 33 percent of Millennials say they eat a meat alternative product every day, and sales of non-GMO products will hit $330 billion by 2019. [Image Credit: © Peapod ]