PepsiCo Extends National Recycling Program To El/Sec Schools

PepsiCo has extended its national program to raise awareness of the importance of recycling into elementary and high schools. The Dream Machine Recycle Rally for the 2011/2012 school year also gives participating schools a chance to earn rewards and compete for prizes. The company says the program is part of its broader Dream Machine recycling initiative to help boost the U.S. beverage container recycling rate to 50 percent by 2018. Participating schools earn points for every non-alcoholic aluminum can or plastic bottle collected through the program year-round. Schools can redeem those points with local businesses and major retailers for rewards such as sporting goods, electronics, etc.