Personal Care Markets Post Strong Growth In China And Japan, Kline Says

In 2013, the natural personal care markets in China and Japan are growing, with the Chinese market posting a growth of almost 25 percent and Japan seeing growth of about 5 percent, according to market research firm Kline. In China, the market growth is driven by the culture-driven popularity of traditional Chinese medicine, increase in transparency in product safety and health-related issues, and rising levels of disposable income. Although natural products account for a smaller portion of Japan’s personal care market, the segment is seeing strong sales increases in natural shampoos, conditioners, and personal cleansing products. Products that are truly natural are showing higher growth rates than those of their merely natural-inspired counterparts.