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P&G In Europe Plans To Make 300 Million Bottles From Recycled Plastic

October 24, 2019: 12:00 AM EST
P&G announced that its Fairy, Flash and Viakal brands will increase recycled plastic use to 9,000 tonnes per year, starting in 2020. This move is part of the company’s commitment to reducing the amount of virgin plastic in all packaging by 50% by 2030.

In a press release, P&G put more emphasis on product formula changes, pointing out that a life cycle assessment found that the biggest “footprint reduction opportunity” for its home care cleaning products came when consumers used its products, which involved high use of water, often heated. Consequently, it has created formulas that wash dishes and clothes at low temperatures. [Image Credit: © Procter & Gamble]
"Procter & Gamble Household Cleaning Brands Such as Fairy, Flash and Viakal Announce Plans to Make 300 Million Bottles out of Recycled Plastic Every Year", Business Wire, October 24, 2019, © Business Wire, Inc.
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