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P&G Looks to New Deodorant to Increase Sales

May 1, 2009: 04:29 AM EST
Procter and Gamble is pinning its hopes on a new men's deodorant to complement the Old Spice brand and together rack up $1 billion in sales. Ever Clear is said to contain ingredients that do not leave a residue. Old Spice has 25 percent of the US market with $250 million a year in sales. Men's deodorant sales totaled about $1 billion in the US in 2008.
Evan West, "Smells Like a Billion Bucks", Fast Company, May 01, 2009
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