P&G Pledges To Use Fiber From Sustainable Sources

Procter & Gamble announced new fiber-sourcing goals for the pulp it uses for its tissue-towel, baby care, and feminine hygiene products. Developed in partnership with World Wildlife Fund, the new goals are expected to help P&G achieve its long-term environmental sustainability goals, which include using 100 percent sustainably sourced renewable or recycled materials. Through these goals, P&G commits that by 2015 all the pulp it uses will be certified by third-party organizations under duly recognized certification programs used in different parts of the world. Also, the company pledges that by that time, 40 percent of the pulp will be Forest Stewardship Council certified.