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Philadelphia Company Delivers Half-Price “Misfit” Produce Directly To Consumers

December 19, 2018: 12:00 AM EST
Philadelphia start-up Misfits Market is giving new life to so-called “wonky” or misfit produce – misshapen, small or overabundant but edible – by delivering it directly to customers' doorsteps at a discount from grocery store prices. The idea came to founder Abhi Ramesh when apple-picking with friends. He saw farm workers culling out bruised apples to be used for cider, for feeding pigs, or for the landfill. The company sells the "misfit" produce at half price from grocery stores, making it easier for families to afford fresh food while reducing food waste. The company focused at first on produce from small and medium-size farms near Philadelphia, especially on organic, non-GMO farms already certified. The company idelivers to all parts of Pennsylvania, New Jersey, New York, Connecticut, and Delaware.[Image Credit: © Misfits Market]
Rebecca Sodergren, "Would you eat 'misfit' produce? New Pennsylvania company delivers boxes to your home at a discount ", Pittsburgh Post-Gazette, December 19, 2018, © PG Publishing Co
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