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Planters' Campaign Seeks To Boost Sustainability Credentials With Planters Groves Parks And Touring Nutmobile

February 23, 2011: 09:07 AM EST
Kraft Foods' Planters brand aims to boost its sustainability credentials with its "Naturally Remarkable" marketing campaign that includes putting up peanut-themed community parks in New Orleans, Washington, D.C., San Francisco and New York City. It also includes an ecology-friendly truck, the Planters Nutmobile, that will promote the opening of the Planters Groves parks and also tour other cities in the US. The parks will have city-specific designs and will use reclaimed materials as well as include a Mr. Peanut figure on a bench. Planters says its campaign seeks to pay tribute to the American peanut planters, the origins of the company's brand name, and highlight the fun associated with Planters snacks.
Karlene Lukovitz, "Planters Campaign: Sustainability Plus Fun ", Mediapost, February 23, 2011, © MediaPost Communications.
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