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Plenty Of Demand For Wonky Fruits And Vegetables

August 23, 2017: 12:00 AM EST
California-based Imperfect Produce, which sells subscriptions for delivery of blemished and misshapen fruits and vegetable, is expanding from San Francisco and Los Angeles to Portland, Ore., and eventually to the Seattle, Wash., area. The idea for the company came from the fact that most grocery stores won’t sell scarred plums or odd-shaped eggplants. They are discarded, even though they’re perfectly edible. The company gathers the unmarketable produce from 70 West Coast farms. After just three weeks of marketing in Portland, the service has added 1,500 new subscribers.
Cassandra Profita, "'Ugly' Produce Delivery Service Expands to the Northwest", Oregon Public Broadcasting, August 23, 2017, © Oregon Public Broadcasting
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