Plenty Of Demand For Wonky Fruits And Vegetables

California-based Imperfect Produce, which sells subscriptions for delivery of blemished and misshapen fruits and vegetable, is expanding from San Francisco and Los Angeles to Portland, Ore., and eventually to the Seattle, Wash., area. The idea for the company came from the fact that most grocery stores won’t sell scarred plums or odd-shaped eggplants. They are discarded, even though they’re perfectly edible. The company gathers the unmarketable produce from 70 West Coast farms. After just three weeks of marketing in Portland, the service has added 1,500 new subscribers.