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Procter & Gamble Aims To Highlight Sustainability Efforts With Its Marketing

November 19, 2013: 12:00 AM EST
Procter & Gamble said it plans to integrate its sustainability message into its marketing, as part of its efforts to communicate to customers things it believes have a real impact on their lives. The shift in marketing comes with the company’s release of its sustainability update, and in line with its long-term vision of achieving 100 percent renewable energy and zero landfill-bound waste. P&G global sustainability director Virginie Helias said the company has worked to make sustainability a part of its innovation efforts and that P&G aims to connect sustainability with brand equity.
Sarah Vizard, "P&G marketing to showcase sustainability efforts", Marketing Week, November 19, 2013, © Centaur Communications Ltd
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