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Procter & Gamble Claims Gillette ProGlide Blades Last Longer Than Other Blades

June 14, 2012: 03:03 AM EST
Procter & Gamble's marketing campaign for the Gillette brand of shaving products highlights the company's longevity claims for its ProGlide cartridge blade. A ProGlide cartridge blade lasts at least five weeks, according to a TV commercial featuring actor Brandon Quinn. The marketing's main message contrasts with manufacturers' usual objective of moving their products faster and encouraging consumers to buy more.
Adam Gordon, "Gillette Finds Rhyme and Maybe Reason with Reduce-Reuse Message", Forbes , June 14, 2012, © Forbes.com LLC™
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