Procter & Gamble Joins Forces With DuPont To Replace Corn-Based Ethanol With Cellulosic Ethanol In Tide Detergent

Procter & Gamble partnered with DuPont to use cellulosic ethanol instead of corn-based ethanol in the Tide laundry detergent for the North American market. P&G said Tide Cold Water will be the first detergent brand in the world to combine cellulosic ethanol in a “scalable and commercial way”. DuPont will manufacture the renewable material at a new biorefinery the company is building in Nevada, Iowa. Once operational, the factory will be the world's largest bioethanol refinery, with production volume at 30 million gallons per year, the company said.