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Puma To Shift From Cardboard To Eco-Friendly Packaging For Its Sneakers

April 13, 2010: 03:00 AM EST
Puma, the third largest sporting goods supplier after Nike and Adidas, is to stop using shoe boxes for its sneakers in 2011. Instead, Puma will use “cardboard frames wrapped in reusable shoe bags” that will reduce its carbon-footprint and save 8,500 tonnes of paper. It will also save about 60 percent of the water and energy used in the production and transport of the new eco-friendly packaging. Though the company does not expect to incur savings with the new packaging, it argues it should take a lead as a responsible company that cares for the planet and hopes that other retail companies will follow suit.
"Puma saying goodbye to shoe boxes ", Reuters, April 13, 2010, © Thomson Reuters
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