Quality, CSR, Sustainability Drive Kimberly-Clark's Communications Activities In Asia Pacific

Kimberly-Clark APAC implements its communications strategies, while focusing on five priorities represented by the acronym “DRIVE,” according to Shweta Shukla, director for communications and government affairs for the region. Shukla said DRIVE stands for driving brand PR and credentials; raising the corporate profile and employer branding; internal communication that inspires employees; vision for long-term CSR and sustainability; and elevating internal and agency capabilities. Across the Asia Pacific region, the company is working in partnership with a combination of PR firms, including Ogilvy PR, Edelman, MSLGroup, and local agencies from important markets. Kimberly-Clark’s “Kleenex – Look after your forests” campaign, launched when the haze in Southeast Asia reached dangerous levels in 2015, was an example of a DRIVE-focused campaign.