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RAW Pressery Founder Lets “Ecological Karma” Guide His Company

June 25, 2018: 12:00 AM EST

Anuj Rakyan, founder and managing director of Rakyan Beverages, producer of India’s RAW Pressery juices, is a strong believer in the “sustainable lifestyle” and “ecological karma” and wants his brand to reflect these guiding principles. Rakyan’s three-part plan to achieve a sustainable lifestyle begins with the use of solar power in a new plant in Panvel (near Mumbai). The second leg is to put the waste material – seeds, stems, and pulp – to good use on farms and at animal shelters creating secondary raw material like manure or fodder. The third leg is trickier, because there really is no alternative to using BPA plastic bottles, an environmental hazard, as packaging because his juices are pressurized. The answer for Rakyan was to create Rawcycle, an initiative to increase awareness about plastic pollution and to offer incentives to recycle PET bottles.

Arun Janardhan, "From thought to action on reusing and recycling", Live Mint, June 25, 2018, © HT Media Ltd
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