We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

RB Pushes Gray As Greener

August 8, 2019: 12:00 AM EST
This summer RB is launching a tub for its Finish Quantum Ultimate that is made from 30% recycled polypropylene (rPP) content. Unlike PET, which has a well-established recycling infrastructure and which can be recycled in light colors that are close to virgin PET, rPP is the ‘ugly duckling’ of plastic recycling. rPP comes from a wide range of polypropylene uses – bottle caps, ketchup bottles, yogurt pots… –  is difficult to process and comes out gray. Veolia worked with RB to develop rPP to several strict technical criteria. Instead of using masking pigments or additives, RB says it wishes to make a statement and is using this color as a point of difference and saying it is “proudly grey.” It claims to be the first FMCG company using rPP at scale. This move is part of RB’s commitment to make 100% of its packaging recyclable and for it to contain at least 25% recycled content by 2025.[Image Credit: © Reckitt Benckiser Group plc]
"From black to grey – all part of our commitment to going green", Reckitt Benckiser, August 08, 2019, © Reckitt Benckiser Group plc
Company News
United Kingdom
Companies, Organizations
CORPORATE ACTION: Reckitt Benckiser
Press Release
Developed by Yuri Ingultsov Software Lab.