RB Pushes Gray As Greener

August 8, 2019: 12:00 AM EST

This summer RB is launching a tub for its Finish Quantum Ultimate that is made from 30% recycled polypropylene (rPP) content. Unlike PET, which has a well-established recycling infrastructure and which can be recycled in light colors that are close to virgin PET, rPP is the ‘ugly duckling’ of plastic recycling. rPP comes from a wide range of polypropylene uses – bottle caps, ketchup bottles, yogurt pots… – is difficult to process and comes out gray. Veolia worked with RB to develop rPP to several strict technical criteria. Instead of using masking pigments or additives, RB says it wishes to make a statement and is using this color as a point of difference and saying it is “proudly grey.” It claims to be the first FMCG company using rPP at scale. This move is part of RB’s commitment to make 100% of its packaging recyclable and for it to contain at least 25% recycled content by 2025.[Image Credit: © Reckitt Benckiser Group plc]

"From black to grey – all part of our commitment to going green", Reckitt Benckiser, August 08, 2019, © Reckitt Benckiser Group plc

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RB Pushes Gray As Greener

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