Reduction Of Food Waste Is Only One Benefit Of N.Y. City App

New York-based goMkt, which provides a multi-channel, end-to-end smartphone platform to manage food and organics waste streams, has launched a food shopping app designed to match consumers with retailers offering discounted food that could otherwise go to waste. Participating retailers advertise on the app in the form of discounted "flash sales." Once an offer is published, goMkt users can then make a purchase before heading to the retailer to pick up their items. Transactions are completed electronically, and thus seamlessly. Aside from the savings – and helping to reduce food waste – consumers connect with their favorite stores to easily find discounts and specialty items, as well as discovering new locations.  [Image Credit: © goMkt ]