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Research Firm Identifies High-Impact Food Product Trends For 2010

January 25, 2010: 02:33 AM EST
Despite the continuing worldwide financial downturn, new food product launches in 2009 accelerated from the sluggish pace of 2008. Looking ahead to 2010, a Dutch research firm has pinpointed ten new product trends likely to have a major impact on the market. At the top of the list: consumer preference for simpler, more natural foods, including natural sweeteners; growing interest in locally-sourced, sustainable and fairly-traded products; increased skepticism about functional food claims; and the emergence of consumer interest in foods with immune-boosting ingredients such as antioxidants and probiotics. Other trends: cooking at home, extreme-flavored foods, authentically regional foods, functional foods promising energy, and foods “free” of troublesome ingredients (such as gluten).
Presentation, Innova Market Insights, "Ingredients in Action Top 10 Trends for 2010", Food Ingredients First, January 25, 2010, © CNS Media BV
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