Restaurant Goers Want Natural, Local, Sustainable, And Delicious

A market research survey has found that 60 percent of restaurant diners who choose meat or poultry say the “all natural” claim is important to them. All natural covers a lot of ground, but for the most part it includes concerns about animal welfare and sustainability, and whether the animal is fed a grass or vegetarian diet. In this respect the concern is linked to the impact of the animal’s diet on the quality, taste and healthfulness of the dish. Local sourcing is very important these days as well. The researcher says the percentage of consumers who make an extra effort to buy local should crack 50 percent in a couple of years, in the face of widening concerns about where food comes from. Locally grown meat and poultry, for example, are at the top of consumer priority lists.