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Sales Of Certified Eco-Friendly Chocolate Are On The Rise

December 24, 2010: 11:28 AM EST

Demand for certified environmentally-friendly chocolate is increasing. Consumers are more conscious about how and where their chocolate is grown, and are willing to pay a premium for it—and cocoa and chocolate producers are responding: Pastry chef François Payard imports about four tons of certified cocoa—20 percent of his total inventory—each year for his chocolate shops, and by 2020, Mars, Inc. plans to certify its entire supply of cocoa. Despite the economic downturn, certifiers saw ‘exponential growth’ over the last few years: According to the New York-based certification organization Rainforest Alliance, from 2007-2009, sales of certified cocoa more than doubled. Another certifier, Fair Trade USA, saw certified imports into the United States grow by 70 million pounds from 2006-2009.

LESLIE JOSEPHS, "Selling Candy With a Conscience", The Wall Street Journal, December 24, 2010, © Dow Jones & Company, Inc.
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