SC Johnson Settles Lawsuits Over Use Of Greenlist Logo On Windex Products

As part of a settlement of two lawsuits, SC Johnson announced it has agreed to stop using its Greenlist logo on Windex products. The federal suits were brought by two people who claimed that the company did not make clear that the green rating system used to justify the logo was an internal system, and not from an independent third party. They also complained that the company implied that Windex products contained environmentally friendly ingredients. SC Johnson said it settled because “in retrospect we could have been more transparent about what the logo signified.” The company said its Greenlist rating system is “a fundamentally sound and excellent process” and it didn’t want consumers to be confused by the logo use on one product.