Seafood Quick-Service Chain’s Mobile Campaign Explains Sustainability Efforts

Fast-seafood chain Long John Silver’s has launched a social responsibility mobile ad campaign with a video on sustainability that highlights its primary menu items – 100 percent wild-caught Alaskan pollock and cod – and tells viewers about its continuous monitoring of Northern Pacific waters. Fishing quotas for the two fish species are regularly adjusted to ensure the species’ strength and survival. The two-minute video was filmed in Alaska and features narration alongside clips showing the state’s Pacific shores. Other videos in the campaign appearing on Vine, YouTube and Facebook, will discuss family and food quality.