Seventh Generation And Poet Koyczan Call For Toxin-Free Generation

Seventh Generation partnered with Canadian poet Shane Koyczan to launch a marketing campaign seeking to promote a toxin-free generation. Koyczan's composition, "A Poem for a Toxin-Free Generation," highlights the campaign described by the manufacturer of plant-based household cleaners and personal care products as a fight for the future of the planet. Seventh Generation also introduced seven tips on how to live a life that is more toxin free, which include opening all windows at least once a week and avoiding recycling receipts.