Seventh Generation Announces Sustainability Achievements For 2012

Seventh Generation said it has developed a 100 percent bio-based laundry detergent surfactant, according to its recently released 2012 Corporate Consciousness Report. A review of the company's sustainability achievements, the report also revealed Seventh Generation has created a plant-based skincare system for the mass market and that 74 products have been certified by the U.S. Department of Agriculture under the agency's BioPreferred Program. Seventh Generation also reported the launch of a diaper that is made with 10 percent less wood, energy, and water, as well as a bar soap made from sustainably sourced palm oil. For 2012, the company also claimed it has achieved a 16 percent reduction in use of virgin plastic and a 13 percent decrease in greenhouse gas emissions. These sustainability milestones were reached despite a 9 percent increase in sales, the company added.