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Seventh Generation Names Bergstein Of Diageo As Chief Marketing Officer

August 18, 2011: 01:34 AM EST
Eco-friendly household and personal care products maker Seventh Generation has named  consumer products branding specialist Joey Bergstein as its new chief marketing officer. Bergstein most recently was senior VP of Diageo, where he built the Captain Morgan rum brand, and has been a VP at Canadian brewer Molson. Bergstein is explicit about his mission at Seventh Generation, a company with a great team and a brand with untapped potential. Seventh Generation, he says, lacks “innovative brand strategies and new marketing programs that will drive the kind of exponential growth its products are more than capable of achieving.”
"Seventh Generation Adds New Chief Marketing Officer", Seventh Generation, August 18, 2011, © Seventh Generation, Inc.
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